Retailer-of-the-Week

Retailer of the Week
Heidi Sabo, store manager
Week of November 23, 2020

West Bryan Main Stop

1310 West High St.
Bryan
West Bryan Main Stop Named Retailer-of-the-Week
BRYAN, OH – West Bryan Main Stop is a Saneholtz-McKarns, Inc. corporately owned location. What makes this location unique, store manager Heidi Sabo says, is the employees’ enthusiasm for Lottery. “They love to sell Lottery!” she said. Staff members also like to joke around with customers to make them smile. Enthusiasm for Lottery and customer experience is why West Bryan Main Stop is this week’s Ohio Lottery Retailer-of-the-Week.

To help promote the Lottery, this store has a dedicated Lottery area where players can see the jackpot amounts and new Point of Sale merchandise. There is also a KENO monitor in this area. New scratch-offs are marked with a bright neon sticker. The staff at this retail location know how to play all of the Lottery games, which is helpful to players when they have questions.

Lottery Sales Representative Margot Prymas notes that Heidi is very coachable and flexible. The entire staff up-sells Lottery. Margot describes the store’s sales team as “a fun bunch.” They are friendly, kind and very helpful to customers in their store. The store’s sales have increased by 19.3% overall, scratch-off sales have increased by 30%, KENO has grown by 31% and EZPLAY by 34%.

In order to be a successful Lottery retailer, Heidi offers this advice: be helpful and friendly. Know how to operate the terminal and how to play the games. Be patient with Lottery players and provide great customer service!

West Bryan Main Stop averages $15,754 in weekly sales for both scratch-offs and online games. This store carries an average of 51 scratch-offs from over the counter.

Each week the Ohio Lottery recognizes one outstanding retail partner who offers courteous service and sales enthusiasm. Retailer-of-the-Week is chosen based on recommendations from the store’s sales representative and regional sales office staff. West Bryan Main Stop will be recognized on Cash Explosion® on Saturday, November 28.

Williams County residents can tune into Cash Explosion® on WTVG TV 13 in Toledo. The Cash Explosion show is carried on 10 stations across the state every Saturday at 7:30 p.m. Viewers can also stream the show on the Cash Explosion website and on the Ohio Lottery mobile app.
 

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