The Ohio Lottery Partnerships

Partnerships

Thank you for your interest in partnering with the Ohio Lottery.

In 2015, the Ohio Lottery introduced a new evaluation program based on a multistep process that will consider specific criteria during the review phase, including the following steps:
  1. Proposal submissions will be accepted beginning May 18, 2015, and will be due no later than 5 p.m. EST on November 23, 2015, for partnerships that would be active from March 1, 2016 through August 1, 2016. Once the submission deadline passes, all proposals will be evaluated using an updated evaluation tool. Additionally, the media value of each proposal will be evaluated and the prize list will be considered by the MyLotto Rewards™ program team.
  2. A complete submission is required to include the following documents: Activation Submission, Prize Submission, Application and a jpeg of the logo.
  3. Based on the results of those evaluations, the group of proposals will potentially be narrowed down for consideration by primary audience research. By the end of the evaluation, proposals that are not scored as passing will be eliminated from consideration.
  4. Representatives of proposals that are scored as passing will then be contacted and additional negotiations will commence.

Proposals must be submitted to OLCProposal@marcusthomasllc.com. Potential partners are encouraged to submit their 2015 proposal earlier in the submission period, which will allow for an opportunity to work with a representative to refine the proposal. If this year’s submission period is missed, we ask that you wait until the following submission period to be considered. The next submission period this year will open on November 24, 2015, and will be for partnerships that would be active from August 2, 2016 through February 29, 2016.
For more information, or if you have questions about the new Ohio Lottery partnership evaluation program, please contact Dave Evans, Marcus Thomas devans@marcusthomasllc.com, 216.514.4567.
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